創業
享保元年
小原木本舗

Company Profile
兆久   CHOKYU Co., Ltd.

Message from the President

Japanese pastries reflect the country's history, and are also part of the culture that Japan takes pride in.

Our name “Chokyu” symbolizes our desire to become a shop that is always well-loved by many through the Japanese pastries that we offer. Tracing sixteen generations back to the first-generation “Kyube” , it has been almost three hundred years since our business was founded.

With the hope to develop a new presentation and marketing approach for our pastries and to break new grounds, we have set up a new company, Chokyu Co., Ltd.

Our aim is to respond to changes in the global environment, while preserving the longstanding history and flavor that we have cultivated over the past three centuries. At the same time, we hope to spread the wonderful culture and history of Japan through our pastries together with the techniques for making them to people in Japan as well as all parts of the world by utilizing the know-how we have accumulated from novel challenges.

Hisatsugu Takeguchi
President
Chokyu Co., Ltd.


Company Profile
  • Company NameChokyu Co., Ltd.
    Marketing division for Daitokuya Chokyu Co., Ltd.
  • PresidentHisatsugu Takeguchi
  • Location
    • [Main Store / Factory]
          6-26, 1-chome Shiroko, Suzuka City, Mie 510-0243, Japan
    • [Outlets] 5 Branches
      • Hirose Branch, Daitokuya Chokyu, Oharagi Hompo
      • Suzuka Branch, Aeon Mall
      • Shiroko Branch, Aeon
      • F1 Mart Circuit-doori Branch
      • Kawage Branch, Super Center Okuwa
  • Business Hours0800 to 1700 hrs (Main Store, Daitokuya Chokyu)
  • Closed onWednesdays (Main Store, Daitokuya Chokyu)
  • Business Outline
    1. Development, manufacturing, sales, mobile vending, and wholesale of Japanese pastry products
    2. Training, guidance, and lessons related to Japanese pastries
    3. Planning of events and exhibitions related to Japanese pastries


History
  • 1716Founded (First Year of Kyoho Era)
  • 1949Visit by Prince Mikasa
  • 1951Presented to Showa Emperor during His Majesty's trip to Mie Prefecture
  • 2008Won the Excellent Craftsmanship Award at the 25th National Confectionery Expo
  • 2011Founded Chokyu Co., Ltd.
  • 2012Hisatsugu Takeguchi appointed as the President of Daitokuya Chokyu, Oharagi Hompo

    Appointed as the lecturer at the Humanitec College of Culinary & Confectionery


Featured in many magazines as well as radio and TV programs.


Features of Chokyu

Besides red beans and wheat, which are the main ingredients of Japanese pastries, most of the ingredients we use are produced in Japan. Majority of the products that make use of these ingredients are carefully manufactured at our factory. While machinery has been introduced in the manufacturing process for wrapping the filling, we inherited the traditional way of shaping each item manually and meticulously with the hands of our staff.

In this way, we were able to uphold the tradition, while at the same time increase production to 10,000 pieces per month for our flagship product, the Karinto Manju. Not only so, instant freezing technologies are employed to enable storage of most of our products up to three months while maintaining the quality. We are also constantly striving to develop new products, with about ten new ones added to the lineup every year. With an open mind, we try to incorporate elements of western pastries to develop products that go well with cafe menus or alcoholic drinks.

In recent years, we have been offering products in ways that meet our customers’ needs, such as by setting up a cafe corner at our stores, and by providing mobile vending and online shopping services. Meanwhile, we will also continue to pass on and develop the culture of Japan through trainings at confectionery schools and our endeavors toward the widespread acceptance of Japanese pastries.



Contact us
CHOKYU Co., Ltd.
6-26, 1-chome Shiroko, Suzuka City, Mie 510-0243, Japan
TEL:+81 59-386-0048
FAX:+81 59-386-6983
takeguchi@wagashinochikara.com
http://oharagi.com
http://global.rakuten.com/en/store/daitokuya/